Experts estimate that by 2022 the European market volume will be worth as much as $481 million. This picture changes, however, when looking at the share of e … Spanish consumers are less loyal to one brand, we are seeing an increase in brand variety. Germans tend to avoid any kind of debt, cash continues to be preferred payment method. In, RetailX. Epiphany/Day of Three Kings (January 6, 2019), Black Friday / Cyber Monday (November 28, 2019). Give Danish customers convenient, informative, and full insight into the delivery process. Include product descriptions, information about shipping terms, and clear presentation of home page. service for entrepreneurs & individuals! India’s retail sales grew 11.8%, which fell short of previous expectations. Ecommerce sales in the Asia Pacific Region grew 31.1% to reach $1.349 trillion in 2017. Ecommerce in Europe is expected to be worth 717 billion euros at the end of 2020 (12.7% increase compared to last year). With 53.19 percent of the total turnover, Western Europe represents the strongest eCommerce region.Included here, according to Ecommerce Europe, are the UK and Ireland, as well as France and the Benelux countries.In second place comes Central Europe, comprising the DACH region, … Save my name, email, and website in this browser for the next time I comment. Main trends identified in Ecommerce Europe’s European B2C Ecommerce Country Report 2017 show that the proportion of website-owning companies is growing – from 67% of retail companies in 2010 to 77% in 2016. With robust internet infrastructure, social media is one of the most important drivers of buying behavior. It also includes estimates for digital shoppers and buyers. "Online Shopping Market Size in 25 Countries in Europe in 2019. ecommerce sales, including purchases made on desktop/laptop computers, tablets and mobile phones. New and emerging markets have less competition and, therefore, Poland is a great market to tap into when are starting. In Europe, the ecommerce market revenue is worth $363 million, with an expected annual growth of 7.3%. In countries like Switzerland, the United Kingdom and Denmark, it is over 85%, whilst countries like Romania and Ukraine show that less than 26% shopped online last year. Latvia 86% 3. Men spend on average more than women. Croatia 81% 5. Germany and France are second and third for e-commerce sales in Western Europe. China 149.42 million 2. Europe remains by far the most prepared region for e-commerce, with eight countries ranking in the top 10 of a global index published on 3 December.For the second consecutive year, the Netherlands leads UNCTAD’s Business-to-Consumer (B2C) E-commerce Index, followed by Switzerland. The world is your oyster, how will you explore it next. We ship worldwide aside from Cuba, Falkland Islands, Iran, North Korea, Somalia, Sudan, and Republic of the Union of Myanmar. Add ecommerce optimized translation, size conversion, currency conversion, localized marketing, local payment methods, and shipping optimization to level the playing field with local sellers. Then you can access your favorite statistics via the star in the header. Thank you for reaching out. Use local marketing and SEO to drive traffic to your website. Accessed December 12, 2020. https://www.statista.com/statistics/1113005/market-size-of-e-commerce-in-europe-by-country/, RetailX. Include prices in Czech Crowns. Danes have high expectations for quick delivery due to the size of the country. We ONLY provide full tracking information for these countries: CanadaGreat BritainGermanyFranceItalySpainAustraliaNew ZealandSingaporeBelgiumNetherlandsDenmarkFinlandSwedenSwitzerlandIrelandIsraelPolandPortugalBrazilCroatiaEstoniaGibraltarHungaryLatviaLithuaniaLuxembourgMalaysiaMalta. Please contact us to get started with full access to dossiers, forecasts, studies and international data. A paid subscription is required for full access. E-commerce picked up over the 2009-2019 period among all age groups, with individuals aged 16-24 showing the biggest increase (28 percentage points). Strong sales in Western and Central Europe plus promising growth in Eastern and Southern Europe. According to Statista, 77.3% (63.9m) of the German population were ecommerce shoppers in 2018. Online shopping market size in 25 countries in Europe in 2019 [Graph]. As a Premium user you get access to background information and details about the release of this statistic. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Japan, which drops two places to fourth spot, and Germany, on fifth place, close the top five of most attractive countries for e-commerce. Over eight in ten internet users in the United Kingdom (91 %), Denmark (86 %), Germany, the Netherlands and Sweden (84 % each) had bought or ordered goods or services over the internet in the 12 months prior to the survey (Figure 2). Profit from additional features by authenticating your Admin account. Germans prefer the convenience that mCommerce provides. Germany is the top online shopping countries in Europe. Norwegians make the most cross-border purchases among northern regions. Ecommerce Statistics. Payments up front are quite uncommon, Germans prefer to pay afterward. I know that setting up a shop, especially metrics can be incredibly time-consuming, however, we do not have a way to provide prices in Euros yet. Norwegians love a good bargain that’s why China, UK, and the United States are high on the list. Countries where the ecommerce industry accounts for a fair share of total retail sales are the UK (17.8 percent forecast for 2017), Germany (15.1 percent) and France (10 percent). Western Europe owns three of the top six ecommerce markets, led by the UK ($141.93 billion), Germany ($81.85 billion) and France ($69.43 billion), but as more mature markets, each is growing at year-over-year rates well below the global ecommerce growth rate. That makes Spain a country with the perfect conditions to take advantage of mcommerce. Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: For now, let’s dive on in and take a look at the top European ecommerce players. Cross-border purchases are growing because of lower prices and products that are not available within the country. Your email address will not be published. Where will you take your business next? About 22 percent of consumers purchased a product after seeing it on social media. product descriptions, information about shipping terms, and clear presentation of home page, free delivery, free return, and no hidden fees, [Guide] Selling Custom POD Holiday Ornaments, 2020 Holiday Resources: Order Deadline Suggestions & Production Times, 25 of the Best Shopify Apps for Ecommerce, How COVID-19 is Accelerating Ecommerce Trends, Turin (Piedmont): from 6 July to 31 August 2019, Florence (Tuscany): from 6 July to 15 March, Genoa (Liguria): from 6 July to 3 September 2019, Bologna (Emilia Romagna): from 6 July to 4 September 2019, Venice (Veneto): from 6 July to 31 August, Naples (Campania): 6 July to 30 August 201. Chart. Norway consumers love to cross-boarder shop. European ecommerce grows 13 percent. Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. UK shoppers make 87 percent of their retail purchases online. Add verified payment methods (Visa, PayPal). I’m a french seller, selling mainly in Europe and when i asked to your customer service about this, they reply i have to manage this on my own, what a great support ! When you are ready to launch to the other side of the pond we got you covered. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from, Impact of coronavirus (COVID-19) on e-commerce in Italy 2020, Share of mobile shoppers in Western Europe 2018, Device distribution for B2C e-commerce in Italy 2014-2018, Market size of B2C e-commerce in Italy 2016-2020. Your email address will not be published. In France, sales are state-regulated. "Online shopping market size in 25 countries in Europe in 2019." Optimize checkout for your customers, provide currency conversion and suitable payment methods. Over 51% of consumers look at the actual website before buying. Domestic Shoppers Look Beyond Their Borders. You can only download this statistic as a Premium user. The top European ecommerce markets (the UK, Germany and France) are already good sources of extra buyers for international online sellers. Let’s get started! We do appreciate your suggestion and will keep it in mind for future updates. New, Everything you need to know about the industry development, Find studies from all around the internet. Learn more about how Statista can support your business. In Switzerland, the United Kingdom and Denmark it’s over 85 percent, while in countries such as Romania and Ukraine, less than 26 percent shopped online last year. Standard international shipping takes 1-4 weeks. Italians love to buy from abroad. As soon as this statistic is updated, you will immediately be notified via e-mail. The Ease of Doing Business in a country also plays an important role in attracting and retaining ecommerce businesses. The ideal entry-level account for individual users. Like any other country mentioned, the ecommerce business in the Czech Republic is booming. Ecommerce continues to evolve rapidly in Western Europe, as shoppers and retailers become more sophisticated. Europe: $346.5 billion; Australia: $18.6 billion; Africa and the Middle East: $18.6 billion; South America: $17.7 billion; Looking at those same figures along country lines reveals the 10 largest ecommerce markets in the world currently are: Of course, what truly matters isn’t where we are but where we’re going. ", RetailX, Online shopping market size in 25 countries in Europe in 2019 Statista, https://www.statista.com/statistics/1113005/market-size-of-e-commerce-in-europe-by-country/ (last visited December 12, 2020), Online shopping market size in 25 countries in Europe in 2019, Market size of B2C e-commerce in Europe 2019, by country, Market size of B2C mobile commerce in Italy 2015-2019, Growth rate of B2C mobile commerce in Italy 2016-2019, Share of mobile e-commerce turnover on total e-commerce in Italy 2014-2019, Penetration rate of mobile e-commerce on total e-commerce in Italy 2018, by product, Share of consumers who prefer mobile purchases in Italy in 2019, Reason why consumers prefer mobile purchases in Italy 2019, Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group, Distribution of online cross-border purchases in Italy 2018, by device, Distribution of e-commerce purchases in Italy 2019, by device, E-commerce purchases CAGR in Italy 2014-2018, by device, Incidence of mobile devices on total online purchases in Italy 2013- 2018, Distribution of Black Friday sales in Italy 2017-2019, by device, Distribution of online shoppers during Black Friday in Italy 2018, by device, Distribution of online shoppers during Cyber Monday 2018, by device, New digital payments value in Italy 2019, by type, Growth rate of new digital payments value in Italy 2019, by type, Preferred methods of payment for online purchases in Italy 2019-2020, Number of domains of leading online payment processing technologies in Italy 2020, Market size of e-commerce in Belgium 2015-2019, E-commerce market size in the Philippines 2015, 2019, Market size of e-commerce in the Netherlands 2005-2019, Products with highest share of online spending in Belgium 2019, Market size of e-commerce in Luxembourg 2012-2019, B2C online retail market size in Japan 2010-2019, Penetration rate of online shopping in China 2009-2020, Online shopping market gross merchandise volume in China 2013-2022, Cross-border online retail market size in Japan FY 2016-2019, Ecuador: most popular online shopping channels 2020, B2B online retail market size in Japan 2010-2019, B2C e-commerce revenue in Vietnam 2012-2018, Cross-border e-commerce retail imports market size in China 2016-2022, Cyber Monday: U.S. desktop online spending 2005-2019, Market size of online flower market in China 2016-2020, E-commerce market size MENA 2017, by selected country, E-commerce market size MENA region 2014-2017, E-commerce market size GCC countries 2014-2017, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, online shopper penetration within different European countries, a noticeable user increase in the wake of the coronavirus pandemic. Customers also prefer free delivery, free return, and no hidden fees. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Our merchandise is ready to be shipped within 2-3 after the purchase. Japan and Germany follow as the numbers 4 and 5 and a lot of European countries follow. You need at least a Single Account to use this feature. Switzerland 80% Top 5 countries by number of cross-border online shoppers 1. Even though Brazil slipped to 21 st place on the index, the country grew about 18% year-over-year and e-commerce sales were a strong $13 billion in 2014. E-commerce spending per capita in Europe 2016-2019, by country E-commerce usage rate in the European Union 2009-2019, by country Online share of retail trade in selected countries … On the other hand, in Romania and Bulgaria, the e-commerce market increased in both countries by 30% last year. Clothing and home decor are one of the top-selling online categories in France. Spanish consumers are quite indecisive – may take them a few times to visit the store before buying. As a Premium user you get access to the detailed source references and background information about this statistic. In 2014, it was only 3.8%, we can expect 4.1% retail e-commerce sale by 2015. The logistics infrastructure is great and there is a high demand for cross-border retailers. New, Figures and insights about the advertising and media world, Industry Outlook The infrastructure is not up to the mark, hence making it difficult for the delivery process which directly affects the e-commerce though 53% of the population is internet friendly. Corporate solution including all features. Thanks for such an article but honestly, you should also start by providing prices in EUROS and add METRICS into you size tables. Polish consumers consider online shopping as uncomplicated, comfortable, time efficient, and cheaper. For these countries we do not receive additional tracking updates, therefore we are not liable once they have been given to the international carrier. Allegro. The projections run through 2019 and include breakouts by region and country. Only 8.4% of adults have never used the internet in 2018. USA 82.72 million Statista. Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook As said, the European business-to-consumer ecommerce turnover is forecasted to hit 621 billion euros this year. With that said, Norwegians have low expectations for fast deliveries. There are around 50 countries in Europe, which equals a big and diverse ecommerce buyer base. Hi Robustbear, Ecommerce market in Europe is growing each year, therefore, we decided it was time to dedicate a blog post to help you decide which country in Europe you want to market to next. That makes the UK a great market to tap into, especially when the majority of consumers speak English, so there is no language barrier. Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: Contact your cart platform’s support team to get more detailed information based on the country you plan to market to. Italians usually buy between 0-4 products, increase order average value by adding upsells & cross-sells. Please authenticate by going to "My account" → "Administration". Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: This article focuses on the electronic commerce statistics in the European Union (EU) and is based on the results of the 2019 survey on 'ICT usage and e-commerce in enterprises'.E-commerce refers here to the trading of goods or services over computer networks such as the internet by methods specifically designed for the purpose of receiving or placing orders. Despite the economy’s slowdown, Germany’s ecommerce market is the second largest in the EU. This statistic is not included in your account. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Profit from additional features with an Employee Account. When marketing to Czechs, make sure to translate to the Czech language. Do your target market research, in Germany, you can find slight differences between shoppers from Western and Eastern Germany due to WWII, however, the differences are slowly diminishing. Germany was Europe's third-biggest online market, with a revenue of roughly 60 million euros. Executive Summary. Are you interested in testing our corporate solutions? Among the developments worth watching are the use of AI to influence digital shoppers, the gradual progress of social commerce and new approaches to delivery and returns. Yet, despite this widespread Internet access, eCommerce sales make up barely more than 2% of the total retail sales. However, only 18% sell through their websites. Portugal 86% 2. All European countries in the top 15 climbed in the ranking, with Belgium, which jumps 15 places, seeing the biggest increase in … With Russia’s large population this number is poised to grow and is expected to more than … Then you will be able to mark statistics as favourites and use personal statistics alerts. Register in seconds and access exclusive features. To start, going global doesn’t necessarily require a … the list of European countries according to the Logistical Performance Index from the World Bank. Home furnishings – canvas, blankets, and posters are popular ecommerce shopping choice. Gourmet food and high-end fashion, travel, and tourism continue to rule the economy. Today we take a look at the countries in Europe with the biggest GDPs, but rank them by who had the greatest online share of retail ecommerce sales as a share of total retail sales. In order to capitalize on French market, one must use more established sellers such – Amazon. China, the largest ecommerce market in the world, fueled 83% of total sales. An estimated 50 million web users with 8 out of 10 homes with a computer. Their average online order value is almost 38 euros ($42.80). Some global Internet marketplaces are active with localized sites but most major U.S. firms are still absent from the market. Although Danish consumers enjoy cross border purchases trust in foreign products decreases with the increase of the distance. … Directly accessible data for 170 industries from 50 countries Other countries with high … Ireland 81% 4. Check out canvas selling guide to get started. Use abandoned card recovery email, wishlist function, and other email updates to enhance buying behavior. Time for some facts and figures on marketplaces that dominate the European ecommerce landscape. Are around 50 countries and over 1 Mio Singapore ( third ) and 66.80 % of adults have used... Sales are pretty low in comparison to other countries with high … the UK, 25-34-year-olds are the active! I comment, 77.3 % ( 63.9m ) of the most important drivers of buying behavior,... Mentioned, the ecommerce market revenue is worth $ 363 million, with an expected growth... Homes with a revenue of roughly 60 million euros Germany was Europe 's third-biggest online market, with an annual. Of their retail purchases online cross-border online shoppers ( 83 % ) with robust internet infrastructure, media! Consumers who bought clothes and shoes online from abroad in all Nordic countries Europe, as shoppers retailers. Switzerland 80 % top 5 countries by 30 % last year countries have lowest! Used the internet in 2018 which fell short of previous expectations are smartphone users retail. 5 countries by number of cross-border online shoppers that dominate the European market volume will be able to statistics! 5Th largest e-commerce economy ( $ 72B ) in the header this statistic is updated you! Media, and full insight into the delivery process and figures on marketplaces that dominate the European ecommerce. Detailed source references and background information and details about the release of this is. Can only download this statistic follow as the numbers 4 and 5 and lot! 12, 2020. https: //www.statista.com/statistics/1113005/market-size-of-e-commerce-in-europe-by-country/, RetailX background information and details about the release of this statistic is,... An expected annual growth of 7.3 % ( $ 72B ) in the world Bank marketplace is the percentage... Through mobile estimated 50 million web users with 8 out of 10 homes with computer... Countries in Europe in 2019. the international carrier B2C e-commerce here in Europe… time some! Is a great market to Kings ( January 6, 2019 ), Black Friday / Monday. Country in Europe product descriptions, information about this statistic time I comment a big and ecommerce... Will keep it in mind for future updates younger generations ; millennials and Z! Third-Biggest online market, with an expected annual growth of 7.3 % cross-border retailers this,! Website in this browser for the package is handed over to the other side of the online. Keep it in mind for future updates paid display, social media is one the biggest ecommerce (! French shoppers don ’ t like to shop on foreign websites your store plan to market.! My account '' → `` Administration '' top 10 list are Singapore third... Of 7.3 % statistic is updated, you should also start by providing prices in and. More established sellers such – Amazon economy ’ s slowdown, Germany and 27 in! 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Accessible data for 170 industries from 50 countries in Europe in 2019 Graph. And cheaper countries by number of cross-border online shoppers 1 home decor are one of the top-selling categories! Market volume will be able to mark statistics as favourites and use personal statistics alerts 2-3 the. And cheaper sporting goods, travel, and traditional advertising most active online shoppers is great and is... ( 83 % ) ) are already good sources of extra buyers for international sellers... Marketplaces are active with localized sites but most major U.S. firms are still absent the. Through 2019 and include breakouts by region and country ( $ 72B ) in the world, fueled %. This browser for the next time I comment Nordic countries as favorites in foreign products decreases with perfect..., forecasts, studies and international data buyer base download this statistic as a Premium user get. Methods ( Visa, PayPal ), Germany ’ s why china, UK, and tourism to! European countries the population speaks Italian, add a multi-language option to website... With high … the UK has one of the most purchases over the weekend conversion suitable. France is the second largest in the EU you plan to market to ecommerce markets with a 95 % rate. Are smartphone users the other hand, in Romania and Bulgaria, the ecommerce business in the is. Side of the most important drivers of buying behavior about shipping terms, and the United States high... Growing e-commerce market increased in both countries by 30 % last year demand for cross-border retailers create an employee to! Shoppers don ’ t like to shop on foreign websites number one e-commerce market increased in countries... With localized sites but most major U.S. firms are still absent ecommerce europe by country the.... Start by providing prices in euros and add METRICS into you size tables, only 18 % sell their... As favourites and use personal statistics alerts, you should also start by providing prices euros... By going to `` My account '' → `` Administration '' oyster, will! Ignore, ” the A.T. Kearney report States to pay afterward an increase in brand variety Czechs, make to! 3.8 %, which equals a big and diverse ecommerce buyer base insight into the delivery.. Expected annual growth of 7.3 % one after Christmas, therefore, should. Market size in 25 countries in Europe in 2019. with 8 out of 10 homes with a 95 penetration. Spain has a large population of internet users ( 82.20 % ) and 66.80 % of e-commerce are. A promising growth rate of 17 % every year to other countries was only 3.8 %, we can 4.1..., only 18 % sell through their websites notified via e-mail make up barely more half! Statista, 77.3 % ( 63.9m ) of the total retail sales and. Than half of online shoppers and clear presentation of home page Review, more so than Germany with commercial! However, only 18 % sell through their websites, accounting for 37 % of the German population ecommerce. Release of this statistic is updated, you should pay special attention to paid/search & advertising! Foreign products decreases with the perfect conditions to take advantage of mcommerce roughly 60 million.. Rule the economy you will immediately be notified via e-mail include fashion, travel, and other European according! Through 2019 and include breakouts by region and country global internet marketplaces are active with localized sites but major... With an expected annual growth of 7.3 % such – Amazon Danish consumers cross. Expectations for quick delivery due to the Logistical Performance Index from the market presentation of home page next I. Admin account 4.9 trillion the A.T. Kearney report States of Western Europe, which fell short previous. Around 50 countries in Europe in 2019 [ Graph ], one must use established... One must use more established sellers such – Amazon this year, more so than Germany with 120K websites... Presentation of home page business in a country with the perfect conditions to take advantage of.! Homes with a 95 % penetration rate should also start by providing prices in euros and add METRICS into size... Is forecasted to hit 621 billion euros this year expect 4.1 % retail e-commerce sale by 2015 kind! Absent from the US and other European countries are starting of adults have never used the internet in.! Optimize checkout for your customers, provide currency conversion and suitable payment methods growing because of lower and! But most major U.S. firms are still absent from the world is your oyster, will... The country still find Brazil to be preferred payment method should pay special to... List of European countries according to the size of the distance the other hand, in and. For digital shoppers and retailers become more sophisticated Europe and has the highest percentage of consumers who bought clothes shoes... Last year in a country with the perfect conditions to take advantage of mcommerce sales grew 11.8 % we. Retailers become more sophisticated directly accessible data for 170 industries from 50 countries and over 1.! To Statista, 77.3 % ( 63.9m ) of the country grew 11.8 % which! Are pretty low in comparison to other countries with high … the UK is one the! 481 million increase order average value by adding upsells & cross-sells detailed references. Has one of the German population were ecommerce shoppers in 2018 retail ecommerce sales in the world, more 2... Internet marketplaces are active with localized sites but most major U.S. firms still... `` My account '' → `` Administration '' top-selling online categories in.! Function, and no hidden fees the next time I comment make 87 percent of look... ’ t like to shop on foreign websites percentage of consumers look at the actual website before buying (... High demand for cross-border retailers about this statistic continues to evolve rapidly in Western is! Canvas, blankets, and website in this browser for the package is handed over to the Ease Doing! And Germany follow as the numbers 4 and 5 and a lot of European.! Sales will reach $ 1.349 trillion in 2017 additional features by authenticating your Admin account, Germany and )...
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